How Zemanta works

We’ve been getting a lot of new users lately and as many of you are also new to blogging, I’ve decided to write a quick tutorial on how Zemanta works so you have better understanding of how it will affect your blog.

To start with, Zemanta is a tool for writers, so all the magic happens while you create your blog post. It’s important to note that Zemanta works best when you just write your blog post as you would normally do. No need to do any special searches, or to type keywords. We’re not a search engine and the way the tools is designed is to quietly watch your post as it progresses and provide recommendations based on that.


Once you’ve written enough text so our servers can analyze it properly, we’ll update Zemanta Widget with recommendations. Basic idea of Zemanta is to leave all editorial decisions to writer. Just click on things that you like and feel comfortable with having in your blog post. Zemanta never inserts content into your blog post if you don’t actively select it by either clicking on the recommendation or drag and dropping the image into the blog post.

After you tell Zemanta that you want a recommendation to become part of your blog post, we add it to it. To do that we modify the markup code of the blog post itself, that’s called HTML.


This has a couple of positive effects on your blog post:

  • There is no extra code that you need to add to your blog to ensure that it’s visible to your readers.
  • It’s also displayed in your RSS feed making it accessible to your whole audience of readers.
  • It’s visible to search engines, giving you SEO advantage as you have a well linked and multimedia-rich blog post.
  • It’s going to be always there. Removing Zemanta will not break your blog posts in any way.

The last point is an interesting one. Putting the content directly into your blog post, means that if you decide to remove Zemanta for some reason, even temporarily, it won’t affect how your blog posts look. But it also means that we can’t change anything in your old posts once they get published. So new additions to our tool will not change your old posts.

There is one exception, “More Related .. ” feature on Related Articles allows your readers to find currently most related articles for that specific blog post.

These are the basics of Zemanta. Let us know in the comments if you would like to see more detailed tutorials on any specific features aspects of Zemanta.

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